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August 2016

When talking about Heuer’s groundbreaking Monaco 1133, many watch aficionados refer to it simply as the ‘McQueen Monaco’. The watch has been inextricably linked with Steve McQueen since he wore one in his 1971 motor-racing film ‘Le Mans’. But while the story of how the Monaco 1133 became a part

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The former CEO of Heuer and honorary chairman of TAG Heuer, Jack Heuer, talks new and vintage with Aaron Sigmond.   Occasionally, Japan will bestow formal recognition upon a “Living National Treasure” (人間国) — an outstanding individual lauded for his preservation and perpetuation of the country’s heritage. If the Swiss did the

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A quick run-down of notable dates in TAG Heuer history, from the earliest years of Heuer to acquisition and beyond: THE HEUER ERA 1860 Edouard Heuer founds Uhrenmanufaktur Heuer AG in Saint-Imier, Switzerland. 1911 The “Time of Trip,” the first dashboard chronograph, is patented by Heuer. 1933 Heuer debuts the “Autavia” (a contraction of

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ANYONE FAMILIAR WITH racing-inspired watches, chronographs specifically, knows that Heuer (now TAG Heuer) is one of the first classic luxury Swiss mechanical brands that springs to mind. Of all the noteworthy releases of the 1960s, three from Heuer (the ‘Big Three’) are true chronograph icons: the Carrera, the Monaco and

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