How did we arrive at our pricing estimates for 100 individual Heuers?

We’ve pulled data from a number of different sources to come up with ranges on each watch. The Haslinger Collection from Bonhams in 2010 was the best place to start, as it was the biggest Heuer auction to date. Given that 6 years have passed since then, we’ve accounted for the gap by rounding out our information, taking the recorded sales from major auction houses, eBay, our own sales transactions, and various internet resources like forums. We’ve also consulted experts about the vintage Heuer market, especially on rarer timepieces that haven’t changed hands as often and therefore don’t have as many data points for reference.

All of this data-gathering is in service of our consignors and our buyers, with the aim to maintain full transparency and fairness in our estimates.

What other factors affect our pricing estimates?

With most watches, and especially when it comes to vintage, there are a variety of factors that determine value. For Heuer watches specifically, the small differences between executions can drastically affect a watch’s desirability. Beyond that, the considerations we’ve made in our pricing estimates include but are not limited to:

Overall Dial & Case Condition

  • Desirable patina
  • Noticeable water damage or fading, etc.
  • Lume condition
  • Refinishing

Replacement of original parts with aftermarket parts

New-Old Stock vs. Worn

Original Bracelet


  • Is the watch properly functioning?
  • Does the watch need to replace any rare parts?

The presence of the original box and/or papers


All watches included in the Heuer 100 will be sold in as-is condition. Crown & Caliber has noted the condition and details of every single watch to help potential buyers make the most informed decision possible.